Vodafone Sponsor Trimaran to Promote Coverage and Speed.

Check this post Vodafone Sponsor Trimaran to Promote Coverage and Speed. from Yacht Sponsorship:

It�s perhaps surprising that mobile phone network operators don�t use yacht racing more as a promotional tool. With the exception of Telefonica in the last edition of the Volvo Ocean Race, it seems that network operators get more value from football, rugby, cricket and music and entertainment sponsorships. Now Vodafone in New Zealand have decided [...]